Big corporations spend millions on focus groups and consumer feedback, but you can’t do that. But you have a secret weapon – Farmer’s Markets.

Farmer’s Markets are a great place to start selling your food product, start generating revenue and begin building your customer base.  Farmer’s Markets are popular, more trusted after the pandemic by both customers and vendors and provide an affordable avenue to start selling your products.  Not only do they present a VERY low overhead, what they teach you is immeasurable information about how you will need to run your company and what food consumers like most (your own built-in focus group).

You can get into a Farmer’s Market in a fraction of the time it takes to find, negotiate and buildout a commercial space and at a micro-fraction of the cost. There are so many advantages to Farmer’s Markets but there are some things you need to know to increase your chances of success. Knowing how to find a great Farmer’s Market and securing a spot in that great market is not as upfront and easy as it appears and does tend to deter people from starting.